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Rough Country is partnering with the University of Memphis Tiger Baja team to support hands-on learning, engineering experience, and career opportunities for future mechanical engineers.

We recently welcomed the University of Memphis Tiger Baja team to our plant for a behind-the-scenes tour. These students aren’t just studying engineering, they’re living it. From design to fabrication to testing, they’re learning what it really takes to bring an off-road vehicle to life.
At Rough Country, we know a thing or two about that. So when we had the chance to connect with these future engineers, we saw an opportunity to do more than show them around. We saw a chance to invest in their growth and start something meaningful.

Rough Country + Tiger Baja: Building Real-World Skills Together

MaxxDrive's Alex Arrowood visits Rough Country HQ for an inside look at our operations. See why this decade-strong dealer trusts Rough Country for off-road builds!

At Rough Country, we love catching up with the folks who help bring our products to off-roaders across the country. Recently, we had the pleasure of hosting Alex Arrowood, store manager at MaxxDrive in Shelby, North Carolina.
MaxxDrive has been in the game for 10 years, helping customers build out their dream rigs. They’ve been rolling with Rough Country products since day one, and after visiting our HQ, Alex left even more fired up about our partnership.

Dealer Spotlight: MaxxDrive’s Visit to Rough Country HQ

Upgrade your ride for less this Black Friday at Rough Country! Save big on Power Running Boards, Bed Covers, Lift Kits, Wheels, Tires, and more. Don’t miss these unbeatable deals to gear up your truck, Jeep, or UTV for every adventure.

It’s the most wonderful time of the year—Black Friday! If you’ve been holding off on decking out your ride with the best upgrades in the game, now’s the time to jump in. We've got deals on all the gear you’ve been dreaming about—steps, bed covers, lift kits, wheels, tires, and more. Don’t wait—these Black Friday deals are your chance to gear up and take your ride to the next level without breaking the bank!

Black Friday Sales at Rough Country!

Operation Reconnect: Providing combat veterans with the gift of time to reconnect with family | Annual vehicle giveaway featuring a customized 2021 Jeep Wrangler.

Returning from an overseas deployment is a significant milestone for combat veterans. However, the transition back to civilian life can be challenging, especially when it comes to reconnecting with their families. That's where Operation Reconnect comes in. This incredible initiative aims to give combat veterans the gift of time to rebuild and strengthen their relationships with loved ones. Through their annual drawing for a vehicle giveaway, Operation Reconnect raises funds to support their mission. This year, they are giving away a customized 2021 Jeep Wrangler Unlimited Sahara Altitude 4x4, aptly named "Lady Liberty."

Operation Reconnect: Support Combat Veterans and Enter to Win a Customized Jeep Wrangler

In this Spotlight piece, we shine the light on Gaston Garrett and his 2000 Jeep Wrangler TJ. 

If you're a Rough Country fan, Gaston Garrett is a familiar face. He's Rough Country's expert installer and an off-road enthusiast. He's been in the game for a while now and has garnered quite a reputation in the community. His 2000 Jeep Wrangler TJ has been featured in several RC YouTube videos, and for good reason. It's a beast!

In the Spotlight with Gaston Garrett

Preston Price's 1993 Ford F150 is a legend. Known as the truck that "won't quit," it's been in his family for years. It has been stolen (twice) and found (twice), but that hasn't stopped Preston from getting it back on the road with Rough Country products.

Preston Price's 1993 Ford F-150 XLT is a truck that has been through tough times. Having been in his family for over ten years, it's been wrecked twice, stolen (twice), and found (twice). Yet, despite all of this, the truck keeps going. Recognizing that this was no ordinary rig, Preston decided to turn it into a show truck. He's already added several Rough Country products with plans to add more. Keep reading to learn more about Preston's journey with the "truck that won't quit."

Preston Price's 1993 Ford F-150: The Truck That Won't Quit

Chase Cherubini's 2012 Toyota Tacoma TRD Sport is for the adventure-seeking weekend warrior. What makes this Tacoma so special? Read on to find out.

Chase Cherubini is the type of guy who doesn't want to be left behind. He doesn't just use his 2012 Toyota Tacoma TRD Sport to get him from point A to point B—it's a way for Chase to explore the world. He loves hitting the trails with his mountain bike, and he's always looking for ways to make his truck more capable and well-equipped to get him where he needs to go.

In the Spotlight with Chase Cherubini

Huge tires, 3.5-inch lift, and plenty of storage space — this off-road vehicle is what all adventurers dream of. Meet Jonny Hill's Jeep Gladiator: the perfect Overlanding vehicle!

When you're looking for a vehicle, you want one that's tough and strong. You want something that can take on any job you throw at it and keep going. When you're lucky enough to find the perfect vehicle, there's still just one thing missing: your personal touch. Jonny Hill found exactly what he wanted in his 2021 Jeep Gladiator.

In the Spotlight with Jonny Hill

The Rough Country "In the Spotlight" series is a celebration of our customers' favorite builds and what makes them so unique. From all-terrain vehicles to brand-new pickups that have been customized, we help share their passion with the world.

We love Jeeps—but we love showing off our customers' Jeeps even more. That's why we created the "In the Spotlight" category, which highlights the best of Rough Country customers' vehicles. These beasts of the road might be a tricked-out Rubicon or the classic Jeep Cherokee, but they're all in a class by themselves. The Jeep Cherokee XJ has a cult following, but why? In this Spotlight edition, we follow XJ enthusiast and owner Christian Thompson on his 2001 Jeep Cherokee Sport build.

In the Spotlight with Christian Thompson

Roof rack vs. bed rack: compare cargo space, overlanding use, weight ratings, tonneau compatibility, and fitment to choose the right truck rack.

A roof rack works well when you want extra cargo space while keeping your truck bed open. A bed rack works well when you want to carry gear above the bed, build an overlanding setup, or mount larger accessories without loading the cab roof.
Neither option is better for every truck. Your best choice depends on what you carry, how often you use the bed, your vehicle's available mounting points, and the weight rating of the specific rack.
Here is how roof racks and bed racks compare and what to check before choosing one.

Roof Rack vs. Bed Rack: Which Is Better for Your Truck?

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