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The Rough Draft: In the Spotlight Archive

In the Spotlight

What do you get when you mix roaring engines, high-clearance trucks, and a four-day country music festival? One unforgettable weekend at Tailgate N’ Tallboys and Rough Country was right in the thick of it.

This year’s Tailgate N’ Tallboys in Bloomington, Illinois wasn’t just loud in volume—it was loud in impact. With around 80,000 attendees and a killer lineup featuring Cody Johnson, Hardy, Koe Wetzel, and Bailey Zimmerman, this wasn't your average truck meet. It was a full-blown collision of horsepower and headliners—and Rough Country showed up ready to make some noise of our own.

Rough Country Rolls Into Tailgate N’ Tallboys

Rough Country is offering free upgrades—including lift kits, bed covers, and power steps—for select Ford, Toyota, and Ram vehicles. Part and install, included. 

If you’re in West Tennessee or within 150 miles of Dyersburg, we’ve got a unique opportunity for you to level up your ride—free of charge. Rough Country is offering select vehicle owners the chance to install one of our premium products at no cost. &nbsp;Elevate your truck, Jeep, or SUV with enhanced style and performance, with parts and labor covered by us.

Upgrade Your Ride—On Us!

Off-road fun meets real-world impact. Rough Country joins Operation ReConnect to gift time, healing, and a fully loaded 2025 Jeep to support military families.

Sometimes, it’s not about the build—it’s about what the build makes possible. That’s what Operation ReConnect does. They’re not just handing over keys to a Jeep or a Golf Cart; they’re handing military families the one thing they miss most—time together.
So, what does that have to do with Rough Country? Because when an organization like this puts that kind of heart into what they do, we’re all in. And this year’s 2025 Jeep Giveaway? Let’s just say it’s not your average prize.

Operation ReConnect: Giving the Gift of Time

Keep your cool on scorching trail days. Discover the best ways to stay hydrated, protect your vehicle, and enjoy hot-weather overlanding.

The sun's beating down, your tires are clawing through dirt, and that cab starts feeling like an oven on wheels. Whether you're out for a full-blown overlanding weekend or just hitting a trail after work, one thing’s for sure—staying cool isn’t just about comfort, it’s about safety.

Keeping a Cool Head on Hot Trails: Survival Tips for Off-Roading in the Heat

Country guitarist Ben Flanders teams up with Rough Country for a bold black-and-white truck build with help from Brian’s Motorsports.

Have you ever met someone and thought, “Yeah, that guy gets it”? We saw that firsthand when we linked up with Ben Flanders—guitarist, producer, and the guy backing up Ella Langley on the road as they open for Morgan Wallen. Ben isn’t just a guy with a guitar and a tour bus—he’s also a guy who knows that a truck isn’t just for driving... it’s for making a statement.
And when it came time to level up his 2014 Ford F-150? He came straight to Rough Country.

Ben Flanders Teams Up with Rough Country for a Clean, Bold Truck Build

Rough Country hit the sand at Jeepin’ the Coast 2025 with our Gladiator build, dealer meetups, and gear that got people talking. From soft top tips to TJ upgrades, here’s what Jeepers asked—and what’s coming next.

There’s something about the coast that makes everything feel a little more relaxed—especially when it’s lined with thousands of Jeeps. This year’s Jeepin’ the Coast in Gulfport was the kind of gathering that reminds you why you got into off-roading in the first place. No pressure, no posturing—just people who enjoy their rigs and a weekend spent doing what they love.

Sand, Sun, and Suspensions: Rough Country Hits the Beach

Upgrade your Can-Am Defender with Rough Country’s rust-free UTV Side Doors. Easy install, tough build, and full trail protection.

Let’s be honest—getting covered in dust, mud, and trail spray is all part of the fun… until it’s not. If you’ve ever found yourself thinking “I should probably put some doors on this thing,” you’re not alone. Whether you're hauling tools, chasing the sunset, or just cruising your property, having the right protection on your Can-Am Defender makes a real difference.

Level Up Your Can-Am With Rough Country’s UTV Side Doors

Rough Country made its Overland Expo debut in Flagstaff, Arizona—connecting with the off-road community, showcasing top gear, and hitting the trails in Sedona. Here’s what went down.

Overland Expo West isn’t just another event on the calendar—it’s one of the biggest gatherings of off-roaders, gearheads, and outdoor explorers in the country. This year, Rough Country set up shop in Flagstaff, Arizona for the first time, and the response spoke volumes. Between product conversations, trail stories, and a steady flow of sticker sheets and patches, it was clear we were in the right place. The weekend was packed with smart builds, strong connections, and honest feedback—exactly what we came for.

Rough Country Heads West 

Get your vehicle ready for summer with this off-road prep guide. Includes a maintenance checklist, must-have gear, and safety tips for summer trails and road trips.

Summer’s rolling in—and that means weekend trips, muddy tires, and long days under the sun. Whether you're heading out for a day on the trails, a weekend at the lake, or just chasing that “any excuse to drive” feeling, your rig needs to be just as ready as you are.
We put together a quick guide to help you get ahead of the heat. A little prep now saves a lot of trouble later.

Summer Vehicle Prep: Simple Tips to Get Your Rig Trail-Ready

Black Friday delivers strong savings on Rough Country bed covers, storage upgrades, suspension parts, and UTV essentials so you upgrade your setup for less.

If you’ve been waiting for the right moment to upgrade your ride Black Friday is your green light. This is the season when you finally tighten up your setup, grab the parts you’ve been eyeing all year, and score deals that feel like you’re getting away with something. Think of it as the off-road version of opening day. The gates swing wide, your wallet stays cool, and your truck or UTV gets the treatment it deserves.
Below is your guide to the best Rough Country Black Friday deals. Let’s hit the highlights.

Your Black Friday Guide to the Best Rough Country Savings

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